Who writes the messaging, and do we get to approve it?
We write it, and you approve every sequence before it goes live. Nothing about your company goes out until you have signed off on it.
Who writes the messaging?
Levante Leads writes the sequences, in your best clients’ own words. In onboarding we learn how they describe the problem you solved, what they had before you and why they switched. From that we write the sequences, in your prospects’ language: downtime, backups, cyber insurance, HIPAA, who to call when something breaks. Not IT jargon. Each vertical in your ICP gets its own version.
Do we get to approve it?
Yes, every sequence, before it goes live. If you want a word changed, it gets changed. If a claim isn’t true for your MSP, it comes out. New sequences and significant edits go through the same approval. You never find out what was said in your name after the fact.
What if we already have messaging we like?
Bring your existing messaging to onboarding. If it is working, we build on it. If it is “we are a leading provider of managed IT services,” we will tell you why owners don’t answer that and show you the alternative. The angle we use is explained on the cold email messaging page.