Divide the new MRR you want by your average MRR per client to get the clients you need, divide that by your close rate to get the meetings held, then spread them over the months you have. The calculator below does it with your numbers.
Each meeting held is worth about $22,500 in contract value. Can you personally book 3 qualified meetings a month while you also run service, handle escalations and keep your current clients happy?
Illustrative: these outputs come from the example inputs above, not from any client. The price per meeting held is given in writing on the second call.
Three divisions and one multiplication, the same ones the calculator runs:
An illustrative example with the calculator’s starting numbers: $20,000 of new MRR at $2,500 per client is 8 new clients. At a 25% close rate that is 32 meetings held, or about 3 a month over 12 months. A client worth $2,500 a month on a 36-month contract is worth $90,000, so each meeting held is worth about $22,500 in contract value.
Close rate and MRR per client. Take both from your own history, not from a benchmark: how many meetings with a real decision-maker you held in the last 12 months, and how many of them signed. If you have no history yet, start with a conservative close rate and change it as you learn. Contract length matters for the value of a meeting, not for how many you need.
Two things. First, whether you could book that many meetings yourself while running service, handling escalations and keeping current clients happy. Second, what a meeting held is worth to you, which is the number to hold any price per meeting against, from any agency. How pricing works explains how Levante Leads sets its price, and the guide to pay-per-appointment agencies for MSPs covers what else to compare.
Because a booked meeting that never happens can’t turn into a client, so it doesn’t belong in the math. Your close rate is measured on meetings that took place, and so is the meeting count. The difference is explained in what counts as a qualified meeting and in the glossary entry for pay per meeting held.
Your own: the share of meetings held with a decision-maker over the last 12 months that turned into signed clients. If you don’t track it yet, use a conservative number and update it once you have a few months of data.
No. The outputs are illustrative: they come from the numbers you enter, not from client data, and Levante Leads doesn’t promise a number of meetings. A realistic estimate comes after we have seen your ICP and your market.
Yes. The first call with Jacopo starts from the same numbers: your current clients, average MRR per client, contract length, your MRR target and what you have already tried.