How does Levante Leads pricing work?
You pay a set price for each meeting held with an ICP decision-maker, and there’s no retainer. You get the exact price per meeting in writing on the second call, before you commit to anything.
What do you pay for?
You pay only for meetings held (pay per meeting held). A meeting is billable when all three of these are true, as agreed in writing before launch: the business matches the ICP you signed, the person is a decision-maker or an agreed contact, and they actually join the scheduled meeting with you or whoever runs your sales calls. Here’s more on what counts as a qualified meeting.
What don’t you pay for?
- No-shows. We follow up and try to rebook. A rebooked meeting is billable only once it happens.
- Meetings that don’t fit. Flag one, we check it against the written criteria, and if it doesn’t fit, you don’t pay for it.
- A retainer. There’s no monthly fee for emails sent, lists built or hours worked.
Is this pay-per-appointment?
Yes, with a stricter bar. If you’re comparing pay-per-appointment or pay-per-meeting agencies, the question is what counts as an appointment. Here it isn’t a booked calendar invite. It’s a held meeting with the right person at the right business. Booked isn’t held, and you pay only for held. Some agencies call that pay per show or pay per attended appointment: you pay when the prospect turns up. The bar here is the same, plus two conditions: the business matches your ICP and the person is a decision-maker. Our guide to pay per appointment vs retainer goes deeper.
What sets the price per meeting?
Four things:
- Your average MRR per client
- Your contract length
- How narrow your ICP is
- How hard your market is to reach
| Factor | Effect on the price per meeting |
|---|---|
| Average MRR per client | Higher MRR per client means each meeting held is worth more to you, and the price is judged against that value. |
| Contract length | Longer contracts mean more contract value from each meeting held. |
| How narrow the ICP is | A narrower ICP means fewer businesses to reach and more work per meeting, so a higher price per meeting. |
| How hard the market is to reach | Owners who rarely answer email, or a vertical that every agency already targets, mean more work per meeting, so a higher price per meeting. |
Together they decide what each meeting takes to earn and what it’s worth to you. A narrow ICP in a hard-to-reach market takes more work per meeting than a broad one in an easy market.
Why isn’t the price on the website?
Because it depends on those four things, and one number would be wrong for most MSPs. We’d rather see your numbers and give you a price in writing than publish one that doesn’t fit you. The price has to make sense against the MRR and contract value a new client brings, or we shouldn’t work together.
How do you check that the price makes sense?
Work out what one meeting held is worth to you: average MRR per client, times contract length, times close rate. For example, at $2,500 a month, a 36-month contract and a 25% close rate, one meeting held is worth about $22,500 in contract value. Hold the price per meeting up against that number.
The MRR calculator on our homepage does this math with your own numbers, and also tells you how many meetings held you need each month to hit your MRR target.
When do you get the price?
On the second call. The first call is 30 minutes with Jacopo, the founder, to look at your current clients, MRR per client, the verticals you serve and your target, and to tell you straight whether outbound fits. If there’s a clear fit, the second call covers the ICP criteria, what counts as a meeting held, pricing and terms.
Nothing is signed until you’ve seen every term in writing, including how long it runs, how it can end and who keeps the sending domains and inboxes, the prospect lists, the signed ICP document and the approved messaging.
Are you promised a number of meetings?
No, Levante Leads doesn’t promise a number of meetings. After we’ve seen your ICP and your market, you get a realistic estimate, not a guarantee. And because you pay only for meetings held, a slow month doesn’t leave you paying for nothing.
Why price it this way?
Because it ties what you pay to the one thing you actually want: a decision-maker in the room. Paying only for meetings held puts the risk on us instead of you: if the meetings don’t happen, we don’t get paid.