Who is Jacopo Vannucci?
Jacopo Vannucci is the founder of Levante Leads, a done-for-you outbound lead generation agency for independent US managed service providers (MSPs). He takes every first call himself, and he’s the person clients work with directly, from onboarding to the meetings on their calendar.
Jacopo explains how Levante Leads works, in about 2 minutes.
What does Levante Leads do?
Levante Leads runs outbound for MSPs that sell managed IT on recurring contracts to small businesses such as law firms, accounting firms and medical and dental practices. It builds the ICP and the target lists, writes the messaging the client approves, sets up and warms separate sending domains, handles replies and books meetings onto the client’s calendar, each with a short brief.
Clients pay only for meetings held: meetings that actually happen with an ICP decision-maker, measured against criteria signed in writing before launch. There’s no retainer. How pricing works has the details.
How does Jacopo work with clients?
Jacopo works with every client directly. He’s the person you talk to from the first call on.
- The first call is 30 minutes, 1-on-1 with Jacopo. He looks at your current clients, your average MRR per client, the verticals you serve, your MRR target and what you’ve already tried, and tells you straight whether outbound fits.
- If there’s a clear fit, a second call covers the ICP criteria, what counts as a meeting held, pricing and terms, all in writing before you commit to anything.
- In onboarding, your ICP, decision-makers and disqualifiers are mapped from your best current clients, and you sign off on them.
- You approve every sequence before it goes live, and nothing is ever sent from your primary domain.
- Levante Leads works with one MSP per service area, so it won’t take on a competitor targeting your area.
What happens after launch?
The sending domains get at least two weeks of warmup before the first campaign goes out. After that, replies are handled for you, each lead is checked against your written ICP, and meetings go onto your calendar with a short brief. No-shows are followed up and rebooked where possible. You also get feedback from the market: the objections prospects raise, how they reply and which verticals respond.
Why does Levante Leads charge only for meetings held?
In Jacopo’s words:
“I don’t ask you to pay for promises. You pay only when an ICP decision-maker actually joins the meeting, measured against criteria we both sign before launch. If the meeting doesn’t happen, you don’t pay.”
That’s also why the bar is held, not booked. A booked appointment is a calendar invite. A held meeting is one the right person actually joins. Read more in pay per appointment vs retainer and what counts as a qualified meeting.
Are the examples on the website real client data?
The examples on the website are illustrative. The week of meetings, the meeting brief and the onboarding document show what you receive and what the documents look like. Your own ICP, your meeting criteria and a realistic estimate of monthly meetings are set with you before launch, in writing.
And because you pay only for meetings held, the risk sits with Levante Leads, not with you.
Who is Levante Leads for?
MSPs that sell managed IT on recurring contracts, priced per user, per device or per site, that already serve clients and can onboard more without hurting service. Most of them grow by referral and have no real outbound yet. If that sounds like you, how to get MSP clients without referrals is a good place to start.
It’s not a fit for break-fix or hourly-only work, for MSPs without recurring clients yet, or for anyone who wants meeting volume at any cost.
How can you reach Jacopo?
Email jacopo@levanteleads.com, find him on LinkedIn, or book a call with the button below.