# Levante Leads

> Levante Leads is a pay-per-appointment outbound lead generation agency for US managed service providers (MSPs): no retainer, you pay only for meetings held with a decision-maker who matches your ICP.

Levante Leads is done-for-you: it serves independent US MSPs that sell managed IT on recurring contracts to small businesses such as law firms, accounting firms and medical and dental practices. A meeting held is one that actually happens with an ICP decision-maker, measured against criteria signed in writing before launch. The full text of every page is in one file: https://www.levanteleads.com/llms-full.txt

In the words buyers search with: Levante Leads is an outbound appointment setting agency with a pay-per-appointment (pay-per-meeting, performance-based, no-retainer) model. The difference from most pay-per-appointment offers is the bar: a booked appointment is a calendar invite, a held meeting is one an ICP decision-maker actually joins. Booked is not held, and clients pay only for held. Some agencies call the same model pay per show or pay per attended appointment. The name is also written Levanteleads or LevanteLeads; the only website is www.levanteleads.com.

Levante Leads is run by its founder, Jacopo Vannucci ([About Jacopo](https://www.levanteleads.com/about), [LinkedIn](https://www.linkedin.com/in/jacopo-vannucci-914a1b3a2), [Wikidata](https://www.wikidata.org/wiki/Q141801606)). He takes the first call, and he is the person clients work with directly, from onboarding to the meetings on their calendar. The model puts the risk on the agency: clients pay only when an ICP decision-maker actually joins the meeting.

How clients pay: per meeting held, never a retainer. A retainer pays for activity and paying per appointment booked pays for calendar invites; here the client pays only for a meeting that actually happens with an ICP decision-maker. A meeting counts as held when all three are true, as agreed in writing before launch: the business matches the signed ICP (industry, company size, region, none of the disqualifiers), the person is a decision-maker or the agreed contact, and they actually join the scheduled meeting with the client or whoever runs their sales calls. No-shows are not billed: they are followed up and rebooked where possible, and a rebooked meeting becomes billable only once it happens. Meetings that don't match the written criteria are not billed; the client can flag one, and it is checked against the written standard. The exact price per meeting is given in writing on the second call, before the client commits to anything, and depends on average MRR per client, contract length, how narrow the ICP is and how hard the market is to reach. No number of meetings and no start date is promised up front: after seeing the ICP and the market, the client gets a realistic estimate, not a guarantee.

How it works, in four steps: (1) a 30-minute intro call with Jacopo on current clients, average MRR per client, the verticals served, the MRR target and what has already been tried, with a straight answer on whether outbound fits, and if there is a clear fit a second call on ICP criteria, what counts as a meeting held, pricing and terms; (2) onboarding, with ICP, decision-makers and disqualifiers mapped from the MSP's best current clients and signed off in writing, and messaging written in the prospects' language (downtime, backups, cyber insurance, HIPAA, who to call when something breaks) that the client approves before it goes live; (3) launch on separate sending domains and inboxes, warmed before launch, with volume capped per inbox and deliverability monitored, never from the client's company domain, to target lists built from local business listings, filtered by service area and size, checked by hand and addressed to the owner or decision-maker; (4) meetings on the calendar: replies handled, each lead qualified against the written ICP, meetings booked onto the client's calendar with a short brief, plus market feedback on objections, reply patterns and which verticals respond.

A fit: an MSP selling managed IT on recurring contracts (per user, per device or per site), already serving clients, able to onboard new clients without hurting service, growing mostly by referral with no real outbound, and with someone to take the meetings. Not a fit: break-fix or hourly work only, no recurring clients yet, wanting meeting volume at any cost, or wanting outreach sent from the primary domain.

The example week of meetings, the meeting brief, the onboarding document, the sending inboxes, the list diagram and the calculator inputs on the website are illustrative examples of the documents and the weekly output a client receives, not forecasts.

Contact: email jacopo@levanteleads.com, or book a 30-minute call with Jacopo at https://calendly.com/jacopo-levanteleads/call-with-levantoleads

## Services

- [Outbound appointment setting for MSPs](https://www.levanteleads.com/outbound-appointment-setting-for-msps): the whole service on one page, what is included, who it is for, how it starts, pay per meeting held
- [ICP and target lists for MSPs](https://www.levanteleads.com/icp-and-target-lists-for-msps): ICP mapped from the client's best customers, disqualifiers, lists from local listings checked by hand, owner as the contact, one MSP per service area
- [Cold email messaging for MSPs](https://www.levanteleads.com/cold-email-messaging-for-msps): the angle against the part-time IT guy, written in the owner's language, every sequence approved by the client
- [Sending domains and deliverability](https://www.levanteleads.com/sending-domains-and-deliverability): separate domains and inboxes, warmed at least 2 weeks, volume capped per inbox, deliverability monitored, never the client's primary domain
- [Reply handling and meeting booking](https://www.levanteleads.com/reply-handling-and-meeting-booking): replies answered, leads qualified against the written ICP, meetings booked with a brief, no-shows rebooked and never billed, market feedback
- [How it works](https://www.levanteleads.com/how-it-works): the four steps (intro call, onboarding, launch, meetings on your calendar) with illustrative examples of the ICP document, the sending setup, the meeting brief and a week of meetings

## FAQ

- [FAQ index](https://www.levanteleads.com/faq): all twelve questions on one page, each with a link to its own page
- [How does pricing work?](https://www.levanteleads.com/how-pricing-works)
- [Is this pay-per-appointment?](https://www.levanteleads.com/pay-per-appointment-vs-retainer)
- [Who will we actually work with?](https://www.levanteleads.com/about)
- [What exactly counts as a meeting held?](https://www.levanteleads.com/what-counts-as-a-qualified-meeting)
- [How do we define our ICP together?](https://www.levanteleads.com/faq/how-do-we-define-our-icp)
- [How do you reach small business owners?](https://www.levanteleads.com/faq/how-do-you-reach-small-business-owners)
- [What size of client do you book meetings with?](https://www.levanteleads.com/faq/what-size-of-client-do-you-book-meetings-with)
- [Do you work with competing MSPs in my area?](https://www.levanteleads.com/faq/do-you-work-with-competing-msps-in-my-area)
- [Will this burn our domain?](https://www.levanteleads.com/faq/will-this-burn-our-domain)
- [Who writes the messaging, and do we get to approve it?](https://www.levanteleads.com/faq/who-writes-the-messaging)
- [How soon will we see our first meetings?](https://www.levanteleads.com/faq/how-soon-will-we-see-our-first-meetings)
- [Are we locked in? What do we keep if we stop?](https://www.levanteleads.com/faq/are-we-locked-in)

## Guides

- [Pay per appointment vs retainer: which is better for an MSP?](https://www.levanteleads.com/pay-per-appointment-vs-retainer): what each model pays for, why booked is not held, and what to check in a pay-per-appointment contract
- [Pay-per-appointment agencies for MSPs: what should you compare?](https://www.levanteleads.com/pay-per-appointment-agencies-for-msps): the four billing models (retainer, per booked, per qualified, per held) in a table, the ten things to compare before the price, the answers that separate a good agency from a bad one, and where Levante Leads sits on each point
- [What counts as a qualified meeting?](https://www.levanteleads.com/what-counts-as-a-qualified-meeting): the three written conditions (right company, right person, held), disqualifiers, decision-makers, no-shows and disputes
- [How do you get MSP clients without referrals?](https://www.levanteleads.com/how-to-get-msp-clients-without-referrals): ICP from your best clients, local lists checked by hand, messaging in the owner's language, protecting your domain, and how to measure it
- [How does Levante Leads pricing work?](https://www.levanteleads.com/how-pricing-works): per meeting held, no retainer, what sets the price per meeting and when it is given in writing
- [Who is Jacopo Vannucci?](https://www.levanteleads.com/about): the founder, how he works with clients and how to reach him
- [Should an MSP hire a salesperson or outsource appointment setting?](https://www.levanteleads.com/should-an-msp-hire-a-salesperson): what a sales hire costs (BLS wage data), what each outsourcing model bills for, and when not to outsource
- [Does cold email still work for MSPs?](https://www.levanteleads.com/does-cold-email-work-for-msps): CAN-SPAM rules for B2B email (FTC), what Gmail, Yahoo and Outlook require from senders, and why outreach never goes out from the main domain
- [MSP MRR calculator](https://www.levanteleads.com/msp-mrr-calculator): how many meetings held an MSP needs to add a target MRR, with the formula and an illustrative example
- [All guides](https://www.levanteleads.com/guides): every guide on the site, grouped by question, in the order to read them

## Glossary

- [Appointment setting glossary for MSPs](https://www.levanteleads.com/glossary): plain-English definitions of the terms MSP owners meet when they hire an outbound agency
- [Pay per meeting held](https://www.levanteleads.com/glossary/pay-per-meeting-held): the agency is paid only when the meeting actually happens with an ICP decision-maker; also called pay per show or pay per attended appointment
- [Pay per appointment](https://www.levanteleads.com/glossary/pay-per-appointment): a set fee per appointment instead of a retainer, in three variants: per booked, per qualified and per held
- [Show rate](https://www.levanteleads.com/glossary/show-rate): the share of booked meetings that actually take place; the rest is the no-show rate

## About and contact

- [About Jacopo Vannucci](https://www.levanteleads.com/about): the founder, how he works with clients and how to reach him
- [Book a 30-minute call](https://calendly.com/jacopo-levanteleads/call-with-levantoleads): the intro call with Jacopo, 1-on-1
- [Levante Leads on LinkedIn](https://www.linkedin.com/company/levante-leads): company page
- [Jacopo Vannucci on LinkedIn](https://www.linkedin.com/in/jacopo-vannucci-914a1b3a2): personal profile
- [Levante Leads on Wikidata](https://www.wikidata.org/wiki/Q141801611): entity Q141801611, founded in 2025
- [Jacopo Vannucci on Wikidata](https://www.wikidata.org/wiki/Q141801606): entity Q141801606
- [Full text of the website](https://www.levanteleads.com/llms-full.txt): every page in one markdown file

## Website

- [Homepage](https://www.levanteleads.com/): the whole offer on one page
- [The MRR math](https://www.levanteleads.com/#the-math): a calculator that works back from the MRR target to the meetings held needed each month, and what one meeting held is worth
- [How you pay](https://www.levanteleads.com/#our-model): pay only for meetings held, and what makes a meeting billable
- [How it works](https://www.levanteleads.com/#how-it-works): intro call, onboarding, launch, meetings on your calendar
- [Who it's for](https://www.levanteleads.com/#fit): who is a fit and who isn't
- [FAQ](https://www.levanteleads.com/#faq): twelve questions a skeptical MSP owner should ask
- [How pricing works](https://www.levanteleads.com/#faq-pricing): per meeting held, no retainer, price in writing on the second call
- [Is this pay-per-appointment?](https://www.levanteleads.com/#faq-appointment): yes, but billed per meeting held, not per appointment booked
- [Who you work with](https://www.levanteleads.com/#faq-who): Jacopo Vannucci, the founder
- [What counts as a meeting held](https://www.levanteleads.com/#faq-meeting-held): the three written conditions, and no-shows
- [How small business owners are reached](https://www.levanteleads.com/#faq-reach): lists by client type and service area, checked by hand
- [Client size](https://www.levanteleads.com/#faq-size): the size set in the ICP
- [Competing MSPs](https://www.levanteleads.com/#faq-territory): one MSP per service area
- [Will this burn our domain?](https://www.levanteleads.com/#faq-domain): separate sending domains and inboxes, never the primary domain
- [Contract and what you keep](https://www.levanteleads.com/#faq-contract): no monthly fee to be locked into, every term in writing first

## Optional

- [Privacy policy](https://www.levanteleads.com/privacy): what the website and the booking calendar process, and how to opt out of outreach emails